CDW Launches New “IT Orchestration by CDW” Campaign Ads

"IT Orchestration by CDW" TV ads Today, CDW extended its “IT Orchestration by CDW” brand campaign by introducing three new TV commercials with partners Cisco, Intel and Lenovo.

Each ad demonstrates how CDW and its partners work together to provide the best technology services and solutions for organizations. The new ads include:

  • Hacker” – CDW and Cisco orchestrate a network transformation to address security vulnerabilities and lock out hackers
  • Lonely Office” – CDW and Lenovo reduce office overcrowding by orchestrating a mobile solution that allows employees to work from anywhere
  • Parking Lot” – CDW and Intel orchestrate an optimized analytics infrastructure to improve market insights

“The ‘IT Orchestration by CDW’ campaign is about showcasing how we serve customers,” said Mark Chong, senior vice president, strategy and marketing, CDW. “CDW experts enable organizations of all sizes to leverage the right technology to turn ideas into reality and goals into results.”

The integrated campaign – developed in collaboration with Ogilvy & Mather in Chicago – includes television and radio spots, extensive online, digital and print communications, as well as out-of-home components in Chicago, Dallas, Las Vegas, Phoenix and Washington, D.C. Ads will run across several networks, including CBS, CNBC, CSTV, Discovery, ESPN, HGTV, History and more throughout the year. To learn more about “IT Orchestration by CDW”, visit