The mobile application market is growing steadily, as apps continue to demonstrate business value by boosting productivity, saving time and cutting costs. In fact, the market for enterprise mobile applications is expected to reach $61 billion by 2018, according to Strategic Analytics.
CDW’s Enterprise Mobile App Report surveyed 374 mobile app decision makers at businesses currently using off-the-shelf and custom mobile apps. The report examines how businesses use mobile apps, select and deploy mobile apps and the overall impact those apps have on mission and strategy.
- On average, businesses are using more off-the-shelf mobile apps than custom mobile apps – six to five, respectively
- Sales professionals (35 percent) are the most likely to use custom mobile apps, followed closely by those in business/operations (32 percent) and IT systems (32 percent)
- Business have a significant opportunity to make more strategic use of custom apps, with 25 percent already achieving competitive advantage from custom app use
- Nearly all respondents believe their employees save time by using custom mobile apps, with employees saving an average of 7.5 hours per week
- Eighty-two percent of respondents believe custom mobile apps have helped their business generate additional revenue
- Forty-eight percent of businesses expect to increase their mobile app budgets, with 20 percent expecting to increase app budgets by more than 10 percent
Supporting Operations and Procedures
Custom App Considerations
Into the Future
CDW surveyed* 374 mobile app decision makers across small, medium and large businesses that currently use custom mobile apps in May 2014. The total sample equates to a margin of error of ±5.02% at a 95% confidence level. All respondents’ businesses use a custom mobile app for work-related purposes, and 100 percent of respondents are familiar with their business’s overall use of, or plans to use, mobile apps.
*Research conducted by O’Keeffe & Company