In this video interview on the CDW Technoliner, Charles Barkley delves into the differences between NBA and college basketball and discusses his work with CDW on its “People Who Get IT” campaign.
CDW in the News
CDW launched a mobile application marketplace with a twist: The software you’ll find includes customized enterprise apps that cater to mission-critical business processes. Andrea Bradshaw, CDW senior director and general manager, mobility solutions, notes that “This is the only destination that matches qualified developers with proven apps and development capabilities to an equally qualified, national market.”
In “Smart Growth,” the fifth iteration of its integrated brand campaign with Charles Barkley, CDW partnered with sports technology and data provider STATS on a live Reddit Q&A featuring Ethan Cooperson, senior research analyst at STATS, and Jay Williams, ESPN analyst, generating nearly 100 posts. In an interview, Neal Campbell, CDW senior vice president and chief marketing officer, talks about CDW’s one-to-one marketing strategy: “We know business decisions are made by people, and we have to connect with them on an individual level.”
Chicago Business Journal
Charles Barkley is front and center in the newest iteration of CDW’s “Smart Growth” campaign, which CDW launched in conjunction with the NCAA college basketball tournament. CDW introduced two Reddit Q&A sessions on big data, sports analytics and brackets – one March 18 and one during the finals from Arlington, Texas – as a new twist to tie the campaign in with the tournament.
Charles Barkley and fictional company Gordon & Taylor are back in the latest iteration of CDW’s “People Who Get IT” integrated brand campaign, “Smart Growth.” Dean Lamb, CDW’s director of integrated marketing, talks about the “Smart Growth” theme, which addresses the technological challenges and solutions that occur as organizations grow.
Led by Andrea Bradshaw, CDW senior director and general manager, mobility solutions, and Sadik Al-Abdulla, CDW senior director, security solutions, CDW’s “Securing Patient Data in a Mobilized World” seminar at HIMSS14 was one of the most popular sessions, packing a room with about 300 people.
Dr. Lucius Riccio, professor at Columbia University, discusses how ShotLink technology powered by CDW revolutionized his methods for analyzing golf data. Dr. Riccio won the CDW and PGA TOUR’s inaugural ShotLink Intelligence Prize for his work using ShotLink data to determine long ball shot accuracy.
CDW strengthened its growing cloud services portfolio with the addition of Google Apps for Business, along with migration services. Stephen Braat, CDW senior director and general manager, cloud and managed services, notes that “office productivity continues to be one of the most popular cloud computing categories.”
CDW’s work with the Washington Redskins, Indianapolis Colts, Georgia Dome, International Speedway Corp., PGA TOUR and Trump National Doral Miami is highlighted in this slideshow, showing how professional sports are big businesses that require everything enterprises do, from IT infrastructure to customer-facing solutions.
Chicago Daily Herald
In this compilation of Chicago-area technology experts, Andrea Bradshaw, CDW senior director and general manager, mobility solutions, notes that mobile devices and the processes they enable will continue to grow in popularity for consumers and businesses.
Connie Gomez, CDW senior quality assurance analyst, details her role at CDW and how she continues her development through training and education. Max Reed, CDW senior director for inclusion practices, explains CDW’s efforts to promote diversity in the workforce.
24/7 Wall St.
Deutsche Bank recognized CDW as one of five top tech stocks to buy for 2014. Its analysts noted that continued spending on infrastructure improvement, cybersecurity, cloud storage and hosting and other positive spending patterns may prove to be even better than expected in 2014.